![]() ![]() The best cheap VPNs can all help you protect your privacy online by essentially masking your IP address and encrypting all of the data that's sent over the internet when you're using it.įor just a few bucks a month, these simple bits of software offer an easy solution to your data privacy headache, which is why we're always keen to recommend them.Your Chrome browser may look like an innocuous portal to a world of online content, but the reality is that it leaks all sorts of personal information to websites you visit without you even realising it. Unfortunately, you might find that tightening up your privacy settings too much makes using Chrome problematic, as access to websites may be restricted based on the controls you enable.įor this reason, some people opt to use an entirely different web browser, with DuckDuckGo being one of the most popular choices for privacy.Īnother option is using a Virtual Private Network, or VPN. Whatever you choose to do, it's easy to switch back if you change your mind. Now that you've found out where Chrome's privacy settings live, there's plenty of other things you can do to make your online presence more discreet.įor instance, you could also opt to disable Site-suggested ads and Ad measurement, or head to the “Third-party cookies” section from the main “Privacy and security” options to look at how those are configured. More Ways To Protect Your Privacy in Chrome However, you may want advertisers not to know about some of your interests specifically, so you can remove these from the list if that's the case. If you don't want to turn off ad tracking entirely, that's fine and there's definitely an argument is favor of personalized ads. If it's blue, it's currently turned on and you may see a list of the topics Google associates you with, which is an indication of the kind of information it's sharing with advertisers. To disable the bulk of ad tracking in Chrome, you want to select “Ad topics” and ensure the small button at the top of the central list is turned off. You'll now see a list of three options: Ad topics, Site-suggested ads, and Ad measurement. ![]() Next, find and click on “Privacy and security” in the left-hand menu, followed by “Ad privacy” in the central list of options that then appears on your screen. Then, scroll down to “Settings” in the menu. Here's a step-by-step guide to disabling ad tracking:įirst, find and click of the three vertical dots in the top right-hand corner of an open Chrome window. This might not thrill you either, but don't worry, as you can easily turn off ad tracking in Chrome. This is because with cookies, every single website you visit individually tracks you and your activity, while Topics API means now (theoretically) only Google will be keeping tabs on you. It relays information, like what you buy and from where, to advertisers in a slightly more privacy friendly way. ![]() In place of cookies, Google's Privacy Sandbox features the Topics API. It has been designed to replace the third-party cookies that have been tracking the activity of netizens for years. Over the summer as part of July's Chrome 115 release, Google announced it had developed a new feature for the browser called Privacy Sandbox. If you're not comfortable sharing your interests with advertisers but feel secure VPNs are probably overkill, then we're here to tell you how to disable ad tracking in Chrome.įirst, a bit of background. Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google's Topics API is rolling out more widely. ![]()
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